Wednesday, 28 August 2013

Last Friday Night - How are young people presented in contemporary media #1




  • The main focus of the song/music video is that it's a party. When parties are shown in music videos/films etc they are always shown to be out of control. This has created a stereotype for young people that they themselves are out of control and have no respect. As this music video shows, it's about a teenage girl named Kathy who throws a house party. 
  • The surroundings of the video (the house where the party is held) is a mess. Especially at the beginning of the video when Kathy is just waking up. This could present the idea that teenagers are messy, untidy and careless about their house. This is an image most of society has about all teenagers so this music video presents this well.
  • The location is a house, house parties are common among young people and when shown in films/music videos give young people a bad reputation as they're always shown to have something gone wrong at the party.
  • At 1:27 into the video there's a flashback to the night before the party, With Kathy sitting in her room. The flashback could represent how young people never forget the "wilder" times they had when they were younger.
  • At 4:21 in the music video you see Kathy being sick as she's obviously consumed too much alcohol. This is a negative representation on young people as it gives the idea that young people have no self control over how much alcohol they consume etc. 
  • At 4:29 in the video you see two guys fighting over Kathy, Giving the idea that young people are violent towards other people (especially under the influence of alcohol).
  • The whole idea for the music video is about a girl (Kathy) who changes her looks etc in order to become 'cool' so she can go to the party and have friends. This could give the impression that young people are willing to change just so they can appear cooler and maybe more popular. This is negative as many people think you shouldn't change just to appear better and cooler, but instead be yourself.
  • The editing of the video is very jumpy which could give the impression that young people too are jumpy, move quickly at parties or in general as they're young.

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